SEM Final Review Part 1

Product/service management involves

• developing

• maintaining

• improving

• all of the above

Marketing is the creation and maintenance of

• sales

• satisfying exchange relationship

• a favorable image

• financial resources

Gathering and using information about customers to improve business decision making involves

• marketing-information management

• promotion

• product/service management

• distribution

Financing

• is one of the six core standards of marketing

• involves budgeting of marketing activities

• involves offering customers different forms of payment for a company’s products or services

• b and c

The success of sports marketing does not depend upon

• new opportunities

• ambush marketing

• timing

• gross impressions

To satisfy customer needs, you must do all of the following except

• charge prices to maximize company profits

• identify your customer

• develop products that customers consider better than other choices

• operate the business profitably

All of the following are forms of promotion except

• television commercials

• newspaper advertisements

• government regulations

• in-stadium advertising

Fisher Price tests new toy ideas with children and parents to make sure kids enjoy playing with the toys. This is an example of

• product management

• selling

• promotion

• distribution

Gross impressions do not

• occur during televised sporting events

• involve the number of times a product is associated with a successful athlete

• occur accidentally

• influence consumer purchases

The popularity of teams and sports figures is based upon

• controversy

• winning

• wealth

• all of the above