11320 Marketing 1.01 QUIZ (All PPT Slides)

A retail store employee helps a marathon runner locate the perfect pair of running shoes to help with arch support and comfort for long distances.

• Selling

• Distribution

• Promotion

• Pricing

A retailer decides to mark down the store's selection of swimsuits in August.

• Pricing

• Financing

• Distribution

• Product Service Management

Reps at Sams Club approach customers to ask them to sample new food products and then complete a survey giving their opinion on them to the manufacturer.

• Pricing

• Selling

• Marketing Information Management

• Distribution

A television commercial stresses the benefits of buying a new protein bar.

• Marketing Information Management

• Product Service Management

• Pricing

• Promotion

A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.

• Promotion

• Product Service Management

• Distribution

• Financing

A small manufacturer applies for a bank loan in order to upgrade its computer network.

• Pricing

• Distribution

• Financing

• Marketing Information Management

A company specializes in trucking and warehousing of imported goods for apparel manufacturers.

• Distribution

• Product Service Management

• Promotion

• Pricing

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

• Product Service Management

• Financing

• Distribution

• Marketing Information Management

The Mars candy company decided to change the color of the tan colored M&M to blue to create product news for the brand.

• Promotion

• Product Service Management

• Financing

• Distribution

Lisa is responsible for checking in all inventory at Subway and making sure the food products get rotated and stored properly.

• Product Service Management

• Selling

• Promotion

• Distribution