The Marketing Environment

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

• the macroenvironment

• the microenvironment

• the marketing environment

• the demographic environment

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• the marketing environment

• the cultural environment

• strategic planning

• the marketing mix

You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying?

• the macroenvironment

• the microenvironment

• the marketing mix

• the global environment

Which of the following is NOT a type of factor in a company's macroenvironment?

• demographic

• economic

• technology

• competitor

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

• financial intermediaries

• physical distribution firms

• marketing services agencies

• resellers

Factors which are common to business as a whole are called

• the micro-environment.

• the macro-environment.

Which of the following is NOT part of the micro-environment?

• Customers' preferences.

• Staff attitudes and behaviour

• Competitors' activity.

• Government economic policy

Firms which distribute the firm's goods are called:

• suppliers

• consumers

• intermediaries

• shops

The study of population factors is called:

• anthropology

• economics

• demographics

• sociology

The micro environment is concerned with factors common to society as a whole.

• True

• False