Marketing 1.01

What is the marketing function that provides information to consumers that will assist them in making a

decision to purchase a good or service?

• Promotion

• Pricing

• Distribution

• Production

What does applying the customer-orientation element of the marketing concept enable the business to do?

• Provide more products than consumers need

• Persuade customers to buy its products

• Offer products that consumers want to buy

• Coordinate its marketing activities

Identify the marketing career: These investigators look for clues to what customers need and want as well as why customers do what they do.

• Sales

• Marketing Research

• Retailing

• Public Relations

Identify the marketing career: use the information gathered by researchers and advertisers to “give life” to the final products.They create, test, and decide how a product will be packaged

• Advertising

• Marketing Research

• Product Management

• Sales

Booking hotel rooms for vacationers is an example of __________ marketing.

• service

• benefit

• feature

• sports

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?

• Promotion

• Place

• Price

• Product

What is the overall reason that marketing strategies are designed and implemented?

• Increasing business profits immediately

• Changing the image of the business

• Achieving planned goals

• Improving management techniques

Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?

• Goal

• Strategy

• Trend

• Tactic

Determining a value to charge for products. It is important to consider what competitors are charging and the amount customers are willing and able to pay.

• Promotion

• Price

• Marketing Information Management

• Selling

The transporting, storing, and handling of goods on their way from the manufacturer to the consumer.

• Selling

• Financing

• Product Service Management

• Channel/Distribution Management