Marketing Chapter 1

Which sentence identifies the correct relationship between advertising and marketing?

• Advertising and marketing are the same

• Advertising is one aspect of marketing

• Marketing is one aspect of advertising

• Advertising and marketing are entirely different concepts

The process of identifying exisitng or potential customers as B2C or B2B customers is___________.

• market identification

• channel mangement

• market targeting

• product management

The plan for using product, price, place, and promotion to market a specific product or group of products is its__________

• marketing concept

• market information management

• promotional mix

• marketing mix

The four p's of marketing include_________

• profit, product, promotion, and place

• product, price, place and promotion

• price, profession, product, and place

• personal, product, place and price

Which of the following statements is not true.

• Maintaing relationships with customers is a good business practice

• Marketing involves building a relationship between buyers and sellers

• It is more costly to keep a current customer than to attract a new one

• Long term relationships result in customers who ar loyal to the business

A company's profit is the ______during a specific time period.

• total number of sales, including returns

• total income earned by sales

• difference between income earned and expenses incurred

• amount of money the company charges for each product

Which of the following is an example of a good?

• athletic shoes

• tax preparation

• lawn care

• manicure

Which of the following decisions is included in promoting a product?

• determining where to locate manufacturing plants and stores

• how to inform people about the product and where to buy it

• planning the shipping and warehousing of the product

• determining whether to offer a good, service or idea

Another name for marketing research is______.

• channel management

• market planning

• market-information management

• product/service management

A clock manufacturer turns plastic, metal, and various electronics into grandfather clocks. This is an example of

_________.

• information utility

• time utility

• place utility

• form utility