Consumer Awareness #3 Review Game

Which of the following is not a need?

• Housing

• Eating out

• Utilities

• Food

What concept is best explained by the statement, ʺMoney spent here cannot be spent thereʺ

• Opportunity cost

• Significant purchases

Repetition is a _________ that works on _________.

• Powerful thing; everyone

• Scam; the poor

Persuades people to do something by telling them that others are doing it too. "Don't be left out."

• Bandwagon

• Testimonial

• Emotion

An ad that uses the names or pictures of famous people, but not their direct quotations.

• Transfer/Fantasy

• Nostalgia

• Sense Appeal

An ad type that features famous people describing their personal experience with a product.

• Testimonial

• Repetition

• Statistics

Ads like this are written to evoke strong feelings.

• Emotion

• Sense Appeal

• Humor

Ads that show pictures of food or describe nice fragrances.

• Sense Appeal

• Testimonial

• Hunger Ads

When making an online purchase, make sure the web address starts with ____.

• HTTPS

• HTTP

An example of discretionary spending is

• nonessential goods and services

• housing

• utilities (water & electricity)

• food