Sports & Entertainment Marketing Unit 2 Test Review

all the marketing activities designed to satisfy the needs and wants of sports consumers.

• sports marketing

• sports franchise

• grassroots marketing

• sports products

physical goods that offer benefits to the consumer

• tangible products

• intangible products

• sports products

• product line

the physical development of an area, including the major public systems, services, and facilities of a country or region needed to make a location function.

• infrastructure

• product line

• grassroots marketing

• market segmentation

A way of analyzing a market by specific characteristics to create a target market

• market segmentation

• opportunity cost

• grassroots marketing

• sports consumer

a non-physical service such as tennis lessons, personal training, and sports camps

• intangible products

• tangible products

• product line

• product mix

marketing activity on a local community level

• grassroots marketing

• market segmentation

• sports marketing

• opportunity cost

A law that bans gender discrimination in schools that receive federal funds

• Title IX

• amateur rule

• Title XIV

• none of these

an agreement or contract for a sports organization to sell a parent company's good or service within a given area

• sports franchise

• product line

• product mix

• sports marketing

a person who may play, officiate, watch, or listen to sports, or read, use, purchase, and/or collect items related to sports

• sports consumer

• amateur athlete

• professional athlete

• target market

the loss of the opportunity that is passed up in order to receive something in exchange

• opportunity cost

• infrastructure

• sports marketing

• market segmentation