BA - 1st Q

What is the purpose of performing a SWOT Analysis?

• Identifies internal and external factors that may affect the business future performance.

• Access a organisations performance

• Evaluates whether the business venture is a good idea.

• Gives the management team a broader view on the potential opportunity

What does the acronym SWOT stands for?

• Strengths, Weaknesses, Obligations, Threats

• Strengths, Weaknesses, Opportunities, Threats

• Strengths, Weak points, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Time

You discovered that a new competitor has entered the market. At which stage of the SWOT analysis would this discovery probably be made?

• Analysis of strengths

• Analysis of weaknesses

• Analysis of opportunities

• Analysis of threats

Strengths and Weaknesses in a business as referred to by SWOT analysis

• External Factors

• Poor Planning

• Internal Factors

• Good Management

Things within a business that managers can influence and control (as it relates to SWOT)

• Employee Performance

• Sales Revenue

• External Factors

• Internal Factors

Things outside a business that managers cannot control (as it relates to SWOT)

• Internal Factors

• External Factors

• Termperature

• Weather

A business has a poor reputation among customers , this would be considered to be a(n)

• Strength

• Weakness

• Opportunity

• Threat

An employee notices an unfilled customer need, this is an example of a(n)

• Strength

• Weakness

• Opportunity

• Threat

Trade restrictions have just been lifted, allowing your company to expand trade globally,

• Political Factor

• Economic Factor

• Social Factor

• Technological Factor

Emerging customer needs would be considered a

• Political Factor

• Economic Factor

• Social Factor

• Technological Factor