Google Analytics Quiz

Google Analytics Quiz

University

15 Qs

quiz-placeholder

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Google Analytics Quiz

Google Analytics Quiz

Assessment

Quiz

Other

University

Hard

Created by

Elric Fong

Used 53+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following metrics would most strongly suggest a poorly performing landing page?

% New Visits < 90%

Bounce Rate > 90%

Session Duration < 50%

Bounce Rate < 90%

None of these answers

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Your business objective is to maximize the number of sign ups through your website. Which of the following metrics would most directly help you to keep track of the performance?

New Visits

Bounce Rate

Goals

Sessions

None of these answers

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

If the Auto-tagging tracking for your Paid Search Campaigns are not set up correctly, which channel the traffic will attribute to?

Others

Direct

Organic

Paid

Referral

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which report would you use to determine the percent of your site traffic that has already been to your site before?

Bounce Rate

Referrals report

Frequency & Recency report

Pageviews

New vs returning report

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

True or False:

If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

True: A session is considered a “bounce” if the user views one page of the site and then leaves.

False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following are measures of traffic volume?

Bounce Rate

Session

Time on Site

Conversion

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

one account, no properties, two views

one account, one property, one view

one account, one property, no views

one account, two properties, two views

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