Which of the following metrics would most strongly suggest a poorly performing landing page?

• % New Visits < 90%

• Bounce Rate > 90%

• Session Duration < 50%

• Bounce Rate < 90%

• None of these answers

Your business objective is to maximize the number of sign ups through your website. Which of the following metrics would most directly help you to keep track of the performance?

• New Visits

• Bounce Rate

• Goals

• Sessions

• None of these answers

If the Auto-tagging tracking for your Paid Search Campaigns are not set up correctly, which channel the traffic will attribute to?

• Others

• Direct

• Organic

• Paid

• Referral

Which report would you use to determine the percent of your site traffic that has already been to your site before?

• Bounce Rate

• Referrals report

• Frequency & Recency report

• Pageviews

• New vs returning report

True or False:

If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

• True: A session is considered a “bounce” if the user views one page of the site and then leaves.

• False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

Which of the following are measures of traffic volume?

• Bounce Rate

• Session

• Time on Site

• Conversion

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

• one account, no properties, two views

• one account, one property, one view

• one account, one property, no views

• one account, two properties, two views

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

• Landing Pages

• Real-Time

• Intelligence Alert

• Annotations

Which of the following would be valid segment to consider using to analyze traffic pattern in your data?

• Traffic by time of day

• Traffic by marketing channel

• Traffic by device category

• Traffic by geography

• All of these answers are correct

Which of the following metrics shows the number of times your website were displayed on the search engine?

• Pageview

• Sessions

• Clicks

• Impressions

• All of these answers are correct