Typography

What Is Typography?

• Fonts and all the colors words can be.

• Printed words and symbols.

• The art and technique of arranging type, type meaning letters and characters.

Why Is Typography Important?

• Every font, letter, and character arrangement plays a part in determining how a message is conveyed.

• It is not important.

• Because it helps us read words.

• I don't know what typography is because I didn't actually read the article.

Apple changed its default font from the dramatically thin Helvetica Neue to one they developed in-house called...

• New York

• Columbia

• San Francisco

• San Diego

Baseline refers to

• The line where the letters sit.

• The distance from the baseline to the top of the capital letter.

• Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

• The curved part of the character that encloses the circular or curved parts of some letters

Cap Height refers to

• The line where the letters sit.

• The distance from the baseline to the top of the capital letter.

• Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

• The curved part of the character that encloses the circular or curved parts of some letters

XHeight refers to

• The slight projection finishing off a stroke of a letter in certain typefaces.

• The longest point on a letter that falls beyond the baseline.

• Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

• The curved part of the character that encloses the circular or curved parts of some letters

Bowl refers to

• The slight projection finishing off a stroke of a letter in certain typefaces.

• The longest point on a letter that falls beyond the baseline.

• Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

• The curved part of the character that encloses the circular or curved parts of some letters

Serif refers to

• The slight projection finishing off a stroke of a letter in certain typefaces.

• The longest point on a letter that falls beyond the baseline.

• Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

• The curved part of the character that encloses the circular or curved parts of some letters

Descender refers to

• The slight projection finishing off a stroke of a letter in certain typefaces.

• The longest point on a letter that falls beyond the baseline.

• Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

• The curved part of the character that encloses the circular or curved parts of some letters

Ligature refers to

• The stroke that joins adjacent letters. (In this case, you'll notice the 'f' and the 'l' smush together to form one character.)

• The base of a letter, similar to the stem of a flower.

• The curvy body of the letter 's' -- and only the letter 's.' It gets its own term because the spine can be almost vertical or mostly horizontal, depending on the typeface.

• The portion of a letter that extends above the mean line of a font -- i.e., is taller than the font's x-height. (In this case, you’ll also notice the letter ‘h’ is actually taller than the x-height.)