Marketing Chapter 17 and 18 Review

Marketing Chapter 17 and 18 Review

9th - 12th Grade

22 Qs

quiz-placeholder

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Marketing Chapter 17 and 18 Review

Marketing Chapter 17 and 18 Review

Assessment

Quiz

Life Skills

9th - 12th Grade

Medium

Created by

Susan Dixon

Used 7+ times

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22 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the textbook, what is the one artistic aspect of a display that is most dependent on contrast and that can “make or break” the display?

balance

color

lighting

texture

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the type of promotion that involves short-term activities, offers customers an incentive to make a purchase, and can be used with wholesalers, retailers, and consumers?

publicity

personal selling

sales promotion

advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A display in a store highlighting the latest cell phone is an example of this.

visual merchandising

trade promotion

personal selling

advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A public relations specialist writes a positive story about a company and sends the story to the media. What is this story called?

press release

publicity

sponsorship

loyalty marketing program

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A display that contains too many items, shapes, or props does not have this artistic element.

line

color

focal point

shape

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a store, the shelves, racks, chairs, and benches are called this.

inventory

merchandise

props

fixtures

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Joe found a sales promotion in his local newspaper for a $1.00 discount on next purchase of Sleek Shampoo. What kind of sales promotions is this?

rebate

coupon

deal

premium

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