
Ch. 10 - Marketing
Authored by Mary Grush
Business
9th - 12th Grade
Used 30+ times

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25 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
_____ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.
Business
Marketing
Management
Economics
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The four Ps of marketing are product, price, place, and _____.
purchasing
people
perception
promotion
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The _____ is a specific group of customers whose needs a company will focus on satisfying.
buying market
purchasing market
target market
goal market
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A _____ is a document describing business and marketing objectives and the strategies and tactics to achieve them.
marketing plan
business plan
business report
sales analysis
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Segmenting a market based on where customers live is _____ segmentation.
place
location
geographic
target
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
_____ selling focuses on building long-term relationships with customers.
Customer
Target
Consumer
Relationship
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Influence that comes from the society in which a person lives is called _____.
business influence
social influence
mass marketing
marketing
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