Ch. 10 - Marketing

_____ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

• Business

• Marketing

• Management

• Economics

The four Ps of marketing are product, price, place, and _____.

• purchasing

• people

• perception

• promotion

The _____ is a specific group of customers whose needs a company will focus on satisfying.

• buying market

• purchasing market

• target market

• goal market

A _____ is a document describing business and marketing objectives and the strategies and tactics to achieve them.

• marketing plan

• business plan

• business report

• sales analysis

Segmenting a market based on where customers live is _____ segmentation.

• place

• location

• geographic

• target

_____ selling focuses on building long-term relationships with customers.

• Customer

• Target

• Consumer

• Relationship

Influence that comes from the society in which a person lives is called _____.

• business influence

• social influence

• mass marketing

• marketing

A(n) _____ buying decision is when a consumer purchase is made with no planning or research.

• routine

• limited

• impulse

• ordinary

The three levels of buying decisions for businesses are new purchase, repeat purchase, and _____ purchase.

• situational

• limited

• modified

• automatic

Many businesses use _____ to gather, store, and use customer date for marketing.

• database marketing

• B2C

• influence

• segmentation