convergence media session 1

why convergence happened in media?

• The revolution factory emergence become early of cause change from media

• The revolution human emergence become early of cause change from media

• The rapid technology development from communication side

• The development of society from industry society into individual age.

What is convergence

• the merger of one media or one technology

• the merger of different human activities

• the merger of different few media or technology

• multiple products for multiple platforms to reach a mass audience with interactive content

which are not elements of convergence

• Technology convergence,

• sport convergence,

• Contents media convergence,

• Collaboration media convergence,

The reason media take the convergence

• shared reporting, netizen, visibility

• shared reporting, Audience, visibility

• shared reporting, Audience, content

• shared reporting, Audience, viral

Ownership convergence

• This relates to arrangements within one large media company that encourage cross-promotion and content sharing among print, online, and television platforms owned by the same company

• •This describes the content-sharing arrangements and partnerships that have arisen among media companies with separate ownership.

• •This form of convergence is associated with changes in newsgathering and distribution, but it is also a management process in the sense of introducing changes in work practices.

• •In some parts of the world, this represents the most controversial form of convergence as people debate whether one person can successfully produce quality content in all forms of media.

Tactical convergence

• This relates to arrangements within one large media company that encourage cross-promotion and content sharing among print, online, and television platforms owned by the same company

• •This describes the content-sharing arrangements and partnerships that have arisen among media companies with separate ownership.

• •This form of convergence is associated with changes in newsgathering and distribution, but it is also a management process in the sense of introducing changes in work practices.

• •In some parts of the world, this represents the most controversial form of convergence as people debate whether one person can successfully produce quality content in all forms of media.

Structural convergence

• This relates to arrangements within one large media company that encourage cross-promotion and content sharing among print, online, and television platforms owned by the same company

• •This describes the content-sharing arrangements and partnerships that have arisen among media companies with separate ownership.

• •This form of convergence is associated with changes in newsgathering and distribution, but it is also a management process in the sense of introducing changes in work practices.

• •In some parts of the world, this represents the most controversial form of convergence as people debate whether one person can successfully produce quality content in all forms of media.

Storytelling or presentation convergence

• This relates to arrangements within one large media company that encourage cross-promotion and content sharing among print, online, and television platforms owned by the same company

• •This describes the content-sharing arrangements and partnerships that have arisen among media companies with separate ownership.

• •This form of convergence is associated with changes in newsgathering and distribution, but it is also a management process in the sense of introducing changes in work practices.

• this type of convergence operates at the level of the working journalist, though it needs management support in terms of purchasing the most appropriate equipment

The negative effect from media convergence

• Media convergence give lots of choices to user to select the information based on their desire

• Newspaper or traditional media begin excluded with new media modern

• •Media convergence enrich widely information about world because the access of internet.

• •People can directly give feed back to the information that delivered.

The good effect from media convergence

• Media convergence give lots of choices to user to select the information based on their desire

• Newspaper or traditional media begin excluded with new media modern

• Media convergence enrich widely information about world because the access of internet.

• Social gap become large