ECOMMERCE

The term e-commerce refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.

• true
• false

E-commerce technologies provide a unique, many-to-many model of mass communication.

• true
• false

All of the following are examples of social networks except:

•   Y Combinator.
• Pinterest.
• Twitter
• Instagram

Which of the following statements about the Web is not true?

• The Web is the technology upon which the Internet is based.
• The Web provides access to pages written in HyperText Markup Language.
• The Web is both a communications infrastructure and an information storage system.

Identifying and describing the target audience for a website:

• is one of marketing's responsibilities in the website development process
• requires marketing research in addition to that about the offline target audience.
• has already been done before website development begins.

The internet was first developed in the 1950’s as a:

• commercial and selling tool

• distribution and logistical tool

• promotional and advertising too

• military and research tool

This did not begin until 1991 with the introduction of the World Wide Web.

• distribution

• advertising

• e-commerce

• marketing

This involves business activities, including the exchange of goods services, and information, completed electronically via the Internet.

• e-commerce

• distribution

• advertising

• marketing

This is a business that completes its activities by means other than the internet. They rely on actual buildings and/or retail stores.

• brick-and-mortar

• industrial-mortar

• click-only

• brick-and-click

This is a business that completes almost all of its activities through the Internet.

• industrial-mortar

• brick-and-click

• click-only

• brick-and-mortar