Organizational objectives

The long-term goals of a business, often expressed in the firm's mission statement

• Targets

• Strategy

• Aims

• Vision

The medium to short-term actions that firms use to achieve their objectives

• Visions

• SMART

• Tactics

• Analysis

Objectives that are precise and quantifiable

• WAIT

• SMART

• CLEAR

• Tactics

Plans of action that a firm uses to achieve its long-term objectives

• Strategies

• SMART objectives

• SWOT

• Tactics

The declaration of a firm¨s overall purpose

• Strategic plan

• Mission statement

• Annual Report

• Code of Practice

An analytical tool used to devise growth strategies

• SWOT

• Five Forces

• Ansoff's Matrix

• Break-even analysis

The moral principles that guide decision-making

• Profit

• Ethics

• Growth

• Laws

An analytical tool used to examine a firm's external opportunities in the market place

• PESTLE

• GANTT chart

• SWOT

• Force Field Analysis

The conscientious consideration of external impact of business activities

• JIT

• CSR

• NBIT

• SMART

An analytical tool that identifies the internal strengths and weaknesses in a firm

• Ansoff matrix

• STEEPLE

• SWOT

• Stakeholder map