Market Research

Market Research

9th - 11th Grade

10 Qs

quiz-placeholder

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Market Research

Market Research

Assessment

Quiz

Business

9th - 11th Grade

Medium

Created by

Kayleigh Couper

Used 80+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What best describes market research?

Helping to sell products

Recording financial information

Collecting and analysing data

Advertising

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Desk Research is also known as...

Primary Research

Secondary Research

Third Research

Fourth Research

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Field Research is also known as...

Primary Research

Secondary Research

Third Research

Fourth Research

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is a better definition of desk research?

Stealing someone elses information

Collecting new information

Using information that already exists

Finding old research

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is a better definition of field research?

Stealing someone elses information

Finding old information

Using information that already exists

Collecting new information

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which is an example of desk research?

Focus Group

Observation

Questionnaire

Newspaper

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which is an example of field research?

Focus Group

Government statistics

Internet

Customer loyalty card data

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