Market Research

What best describes market research?

• Helping to sell products

• Recording financial information

• Collecting and analysing data

• Advertising

Desk Research is also known as...

• Primary Research

• Secondary Research

• Third Research

• Fourth Research

Field Research is also known as...

• Primary Research

• Secondary Research

• Third Research

• Fourth Research

What is a better definition of desk research?

• Stealing someone elses information

• Collecting new information

• Using information that already exists

• Finding old research

What is a better definition of field research?

• Stealing someone elses information

• Finding old information

• Using information that already exists

• Collecting new information

Which is an example of desk research?

• Focus Group

• Observation

• Questionnaire

• Newspaper

Which is an example of field research?

• Focus Group

• Government statistics

• Internet

• Customer loyalty card data

Businesses carry out market research to save money

• True

• False

Which is not an advantage of an interview

• Allows two-way communication

• The researcher can encourage the respondent to answer

• Mistakes and misunderstandings can be dealt with immediately

• Can be expensive as researchers have to be selected and trained

Which is not an advantage of a telephone survey

• many people do not like strangers asking questions over the phone

• Relatively inexpensive

• The response is immediate

• A large number of people can be surveyed quickly