Strategic planning

What does the term service mean?

• It exists when you motivate the employees in your organisation

• It is something that cannot be separated

• It is difficult to evaluate

• Schedule downtime during periods of Low capacity

What doe the term service culture mean?

• It exists when to u motivate the employees in your organisation

• It is Something that cannot Be separated

• It is difficult to evaluate service before the experience

• Schedule downtime during periods of Low capacity

How do companies develop a service culture ?

• Seek feedback

• But a chocolate bar

• Talking to the boss

• GoIng to the gym and exercising together

What are the characteristics of service marketing?

• Resourcefulness

• Variance coefficient

• Variability

• Keep them separated

What is marketing?

• It is when people go out to the market to buy groceries

• It’s needs, wants and demands

• Marketing is the art and science of exploring, creating and delivering value to satisfy the needs of a target market at a profit

• It is about building a brand

How do companies develop a service culture ?

• Reward and recognition

• Keeping quiet

• By minding own business

• To start a rumour

Characteristics of service marketing :

• Intangibility

• Paralegality

• Inseparability

• Variability

What are some of the management strategies for service business ?

• Managing consistency

• Tangibilising the product

• Managing the traffic

• Managing service quality

To understand the marketplace is to understand the customers ?

• Needs

• wants

• knits

• Demands

What is the purpose of marketing?

• To make new friends in the workplace

• To help connect business to their customers

• To help identify who marketers are

• So that the customers can be left alone