MARKETING - Drip and Porter’s Five-Forces Model

Porter’s 5 Forces model helps to do what?

• analyze the potential attractiveness and profitability of specific company

• analyze the potential attractiveness and profitability of any start-up at any time

• analyze the potential attractiveness and profitability of specific industry

• analyze the potential attractiveness and profitability of IT start-ups

Analyzing "threat of new entry" helps you to understand ...

• what does it take to start a business in a international market

• all internal risks about launching any new business in any country

• all external risks about launching any new business in any country

• what does it take to start a business in a specific sector?

Powerful buyers may lead to an situation where...?

• massive amount of clients have the control over the buying conditions

• your (rather limited amount of) clients have the control over the buying conditions

• massive amount of potential clients have the control over the buying conditions

• massive amount of loyal customers have the control over the buying conditions

It is important to analyse the "threat of substitution" as it...?

• provides you an understanding of any products/services produced by your competitors

• provides you an understanding of the need to produce any alternative products/services

• provides you an understanding of all your own products/services

• provides you an understanding of the availability of alternative products/services

In case there are many (potential) suppliers, this means that...?

• you should regularly change the suppliers

• most probably the suppliers are not powerful

• most probably the suppliers are powerful

• you should never change the suppliers

You can understand the "competitive rivalry" in case you analyse... (MORE THEN 1 CORRECT ANSWER)=

• the level of competition in any new market in any country

• competitor situation

• commodity situation

• the level of competition in specific sector

A product or service is different in case it ...?

• is outstanding - different from other products

• has different features (color, size, etc)

• can be changed easily

• can be used in many different ways

Persuading your audiences to behave in particular ways

• ... helps you to control your potential customers

• .. is one of the DRIP elements

• ... is ultimate goal of online marketing

• ... is ultimate goal of marketing

Is this good when people talk about your brand?

• always YES

• no

• never

• usually YES

Demonstrating how your product is different, superior, cheaper or easier to use compared to other products refers to...?

• Reinforcing marketing messages

• Reinforcing online marketing messages

• Reinforcing a brand’s message

• reinforcement