Media ownership

Vertical integration is......

• where on company buys different kinds of media

• media organisations operating globally

• one owner acquires all aspects of production

• where companies diversify into other businesses

What is this? When media companies use their different interests to package their products in different ways, movies, soundtracks, toys etc.

• Diversification

• Transnational ownership

• horizontal integration

• Synergy

Identify the pluralist views from the following:

• The media is now the new opium of the people

• The media reflects public demand

• The audience is passive and manipulated by messages created by owners

• Butler and Stokes stated that newspapers merely reinforced people's opinions rather than shaped them

• Digital technology has seen a transfer of power from owners to audiences

Gate keeping is.....

• The power of some people or organisations to limit access to something valuable or useful e.g. mass media have the power to refuse to cover certain issues and therefore not allow the public access to some information

• Refers to the media's influence over the issues that people think about, the list of subjects for public discussion

• A type of journalism that is prepackaged rather than investigative journalism. Of low quality and produced quickly

A criticism of pluralist theory of ownership and control is.....

• The state regulates media ownership so no one person or company has too much power

• Audiences are not gullible and easily manipulated

• Media owners strongly influence who is appointed senior levels of the media and they often share the same world view as the owners

Who said that the mass media are part of the ideological state apparatus

• Marcuse

• Milliband

• Althusser

• Karl Marx

What is this? The idea that through the spread of dominant ideology of the ruling class, other social classes are persuaded to accept their value and beliefs as reasonable and normal - becoming common sense

• false needs

• Ideology

• Hegemony

According to the GUMG what percentage of media editors were privately educated?

• 30%

• 50%

• 55%

• 70%

Marcuse was part of what famous School?

• Frankfurt School

• Berlin School

• French School

• Hogwarts

Which of the following are laws that limits what the media/people can say

• Libel

• Offensive weapons Act 2019

• PACE 1984

• Equality Act 2010

• Official Secrets Act