Chapter 10 Consumer Purchasing

What is a marketplace?

• Physical location of a retailer.

• Large, outdoor group of retailers.

• Anywhere buyers and sellers meet to exchange goods.

• Exterior signage on a storefront.

Which of the following is not a type of promotion?

• odd pricing

• advertising

• selling

• sales promotion

A(n) _____ is a situation in which a buyer and a seller have competing goals.

• impasse

• conflict of interest

• negotiation

• haggle

Spending more money than a person can afford to spend is called _____.

• bankrupting

• under budgeting

• overdrawing

• overspending

Which best describes the sale of merchandise on television through shopping networks or commercials?

• e-commerce

• comparison shopping

• deceptive advertising

• t-commerce

What best describes a printed or electronic offer giving a discount for goods or services bought before a certain date?

• rebate

• customer loyalty program

• coupon

• clearance

The _____ of a product is the cost per weight or measure.

• unit price

• cost

• markup

• loss

What is a brick-and-mortar store?

• A retail store that sells construction equipment.

• A retail store that sells directly from a physical location.

• A retail store that supports the economy of the town in which it is located.

• A retail store that also houses corporate offices.

What do nontraditional sellers do?

• Nontraditional sellers provide goods that are not commonly sold in stores.

• Nontraditional sellers sell unique and one-of-a-kind goods.

• Nontraditional sellers provide goods and services without a brick-and-mortar location.

• Nontraditional sellers provide services not commonly found at other stores.

Which of the following is not a form of nontraditional selling?

• catalogs

• telemarketing

• online auctions

• department stores