market segmentation, targeting and positioning

market segmentation, targeting and positioning

1st - 10th Grade

27 Qs

quiz-placeholder

Similar activities

First Half-Term in Business 2022!

First Half-Term in Business 2022!

3rd Grade

23 Qs

Chapter 1: Retail

Chapter 1: Retail

10th - 12th Grade

25 Qs

Costs and Revenue

Costs and Revenue

10th - 12th Grade

25 Qs

PH IKLan ONLIne

PH IKLan ONLIne

10th - 12th Grade

25 Qs

8 Economics & Business 1

8 Economics & Business 1

7th - 8th Grade

25 Qs

Wants and Needs and Resources, Oh My! Economics Test 1

Wants and Needs and Resources, Oh My! Economics Test 1

10th - 12th Grade

27 Qs

Chapter 19 Marketing Quiz

Chapter 19 Marketing Quiz

9th - 12th Grade

23 Qs

Business Essentials Module 4

Business Essentials Module 4

9th - 12th Grade

30 Qs

market segmentation, targeting and positioning

market segmentation, targeting and positioning

Assessment

Quiz

Business

1st - 10th Grade

Practice Problem

Medium

Created by

Salasiah Bahrin

Used 75+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

27 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of classifying people who forma given market into even smaller groups is called:

market development

mass marketing

consumer market

macro-marketing

market segmentation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When Campbell's makes nacho cheese soup for Texas and Cajun gumbo soup for Louisiana, what kind of segmentation is it practicing?

Geographic

Psychographic

Behavioral

Demographic

Political

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which segmentation method is NOT considered to be in the category of "psychographic segmentation"

beliefs

personality

occupation

lifestyle

Interests

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of these are considered to be major variables for segmenting markets EXCEPT...

Geographic

Demographic

Behavioral

Moods

Psychographic

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Carefully arranging for a product or service to occupy a clear, distinctive, and desirable place relative to competing products or services in the minds of target consumers is called...

mass marketing

target marketing

market segmentation

green marketing

positioning

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

If a firm were to obtain information about light, medium, and heavy users of a product or service, what kind of segmentation would they be practicing?

Geographic

Behavioral

Demographic

Psychographic

Geodemographic

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which way is NOT a major variable for segmenting a market?

Geographic

Demographic

Behavioral

Moods

Psychographic

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?