Persuasive Techniques

» Try our new and improved moisturizing cream!

» Your son needs this innovative, life-saving surgery.

These are examples of using:

• Adjectives

• Anecdote

• Alliteration

• Assertion

"The repetition of initial consonant sounds

of adjacent or closely related words" is the persuasive technique of:

• Adjectives

• Alliteration

• Anecdote

• Assertion

"Personal stories connect the audience with the speaker/writer, which makes the audience more receptive to their message. Personal experience also adds credibility or gives weight to an argument." This best describes which persuasive technique?

• Adjectives

• Alliteration

• Anecdotes

• Assertion

» We make the world’s best coffee.

» A gluten free diet will make you lose weight.

These are examples of:

• Adjectives

• Alliteration

• Anecdotes

• Assertion

The appeal to emotions is

• Ethos

• Pathos

• Logos

• Thanos

The appeal to facts and statistics is

• Ethos

• Pathos

• Logos

• Thanos

The appeal to credibility is

• Ethos

• Pathos

• Logos

• Thanos

“Can we forge against these enemies a grand and global alliance, North and South, East and West, that can assure a more fruitful life for all mankind? Will you join in that historic effort?” Which persuasive technique does this excerpt best show?

• Reasoning

• Credibility

• Personal Pronouns

• Rhetorical Questions

This technique (aka hyperbole) is often dramatic and therefore can be used to grab the attention of the listener/reader. It is also extremely persuasive as it emphasizes certain important points.

• Metaphor

• Exaggeration

• Jargon

• Imagery

•Using ‘we’ can create a sense of unity and connection between the speaker and audience.

•Using ‘them’ can help identify a common enemy and help in ‘othering’ the enemy.

•Using ‘I’ can help create authority and control and establish credibility.

•Using ‘you’ can create a personal tone, and help with reaching out to your audience.

The terms in 'quotes' are...

• Personal Pronouns

• Jargon

• Connotation

• Figurative Language