Advertising Strategies

Who is the target audience?

• a group of people who are most likely to want the product being advertised

• a group of people who are responsible for producing something

• a group of people who are in charge of the company advertising

Who is the target audience of this advertisement?

• People who are interested in sea voyage

• people who are interested in ships

• people who has an interest in cars

Tags

CCSS.RI.7.7

CCSS.RL.7.7

CCSS.RI.6.7

CCSS.RL.6.7

CCSS.RL.5.7

What is a slogan?

• An announcement promoting a product and aiming to sell it

• A symbol used to to represent a brand

• A short phrase to help people remember a brand or product

"Melts in your mouth, not in your hand"

Which company uses this slogan?

• Nestle

• M&Ms

• Kit Kat

What is the slogan of this ad?

• 
• i' m lovin' it

• The angus third pounder..... gets your today.

Makes the claim that EVERYONE is using this product, and you should, too.

• Celebrities

• Fear

• Bandwagon

• Heartstrings

Tags

CCSS.RI.7.6

CCSS.RI.7.8

CCSS.SL.7.3

Advertisers sometimes try to scare people into thinking that bad things will happen if you don't use their product.

• Fear

• Heartstrings

• Patriotism

• Repetition

Tags

CCSS.RI.6.6

CCSS.RI.6.8

Advertisers exaggerate the effects of a product.

• Humour

• Hyperbole

• Promotions

• Celebrities

Tags

CCSS.RI.6.4

Persons position on a problem or an issue.

• stereotype

• logical appeal

• claim

• bandwagon

Tags

CCSS.RI.6.8

CCSS.W.6.1A

CCSS.W.6.1B

Claim based on information that is incorrect or biased.

• Logical Appeal

• Emotional Appeal

• Stereotype

• Faulty Reasoning

Tags

CCSS.RI.6.8

CCSS.SL.6.3