Edexcel GCSE Business 1.2

Which two of the following are examples of qualitative data?

• In an entire school there are 1053 students

• The new born baby has very soft skin

• The average height for women in the UK is 5ft 4.7 inches

• 9 million people in the UK are members of a gym

• The colour of the school uniform is mauve

Which two of the following are examples of primary market research?

• Articles on the Internet

• Direct observation

• Newspaper reports

• Face-to-face survey

• Government statistics

Which one of the following is not an example of a customer need or expectation?

• Convenience

• Good quality

• Limited choice

• Value for money

Which two of the following are examples of how entrepreneurs can use market mapping

• To identify a gap in the market

• To identify where competing products fall across two dimensions

• To identify the location of competitor businesses

• To identify the best location for a new business

• To advertise to customers where the business is located

Which oneof the following is the correct definition of market mapping?

• Collecting, collating and analysing data relating to the marketing and consumption of goods and services

• A diagram showing where products or services in a market are positioned in relation to two variables

• Dividing the market up into customer groups according to where customers are located

• Plotting where products or services are positioned in relation to two variables considered important to customers

Which one of the following is the correct definition of market share?

• The total sales of all businesses in a particular market

• The sales of one particular business as a proportion of the total sales in a market

• A group of customers that share a common characteristic

• A part or portion of a business owned by another business or individual

Which one of the following is the correct definition of market research?

• The process responsible for getting the right product to customers at the right price, in the right place, at the right time

• The systematic investigation and study of materials and sources to improve knowledge

• A place where buyers and sellers get together to exchange products and services

• The collection, collation and analysis of data relating to the consumption of goods and services

Which one of the following is the correct definition of market segmentation?

• The collection, collation and analysis of data relating to the marketing and consumption of goods and services

• A group of customers in an entire market that share similar needs and wants and common characteristics

• Dividing a market up into customers with similar needs and wants and common characteristics

• The management process responsible for getting the right product, at theright price, in the right place, at the right time to the customer

Which one of the following are customers least likely to consider when choosing between products from competing businesses’?

• The standard of customer service provided

• The number of staff the business employs

• The quality of the product

• The price of the product

Which one of the following is an example of quantitative data?

• The food we all ate tasted really tangy

• Everyone in the group has a Smartphone

• Most people in the group are not very happy

• Some people in the class are very confident