Digital Marketing

Digital Marketing

University - Professional Development

9 Qs

quiz-placeholder

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Digital Marketing

Digital Marketing

Assessment

Quiz

Business

University - Professional Development

Medium

Created by

Adri Yanto

Used 55+ times

FREE Resource

9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is digital marketing?

The marketing of products or services through digital methods such as the internet.

The marketing of a digital product such as a mobile device or computer.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SEO is the acronym for?

Site Efficiency Optmisation

Site Engine Optimisation

Search Engine Optimisation

Search Engine Original

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ensuring a website appears high on the list of results returned by a search engine

Web analyzing

Search Developing

Search Engine Optimisation

Content Managing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

PPC is the acronym for?

Program Pay Customer

Problematic Placement Code

Pay Per Click

Program Preparation Computer

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The amount of money paid every time someone clicks on an advertisement is called?

RTB

CPE

CPC

CPM

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing to specific customers based on their location

Pyschographic

Behavioral

Geographic

Demographic

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does "branding" mean in digital marketing?

Your target market

Market Segmentation

Personal identity/image

All of them

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is contextual advertising?

Targets ads to people based on demographic information

Targets visitors on keywords-scans, & matches to user

Targets visitors based on user searches or pages visited

Targeting content contains specific keywords promoted tweet

9.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising (PPC, display ads, etc) is an example of paid media

True

False