Digital Marketing

What is digital marketing?

• The marketing of products or services through digital methods such as the internet.

• The marketing of a digital product such as a mobile device or computer.

SEO is the acronym for?

• Site Efficiency Optmisation

• Site Engine Optimisation

• Search Engine Optimisation

• Search Engine Original

Ensuring a website appears high on the list of results returned by a search engine

• Web analyzing

• Search Developing

• Search Engine Optimisation

• Content Managing

PPC is the acronym for?

• Program Pay Customer

• Problematic Placement Code

• Pay Per Click

• Program Preparation Computer

The amount of money paid every time someone clicks on an advertisement is called?

• RTB

• CPE

• CPC

• CPM

Marketing to specific customers based on their location

• Pyschographic

• Behavioral

• Geographic

• Demographic

What does "branding" mean in digital marketing?

• Your target market

• Market Segmentation

• Personal identity/image

• All of them

What is contextual advertising?

• Targets ads to people based on demographic information

• Targets visitors on keywords-scans, & matches to user

• Targets visitors based on user searches or pages visited

• Targeting content contains specific keywords promoted tweet

Advertising (PPC, display ads, etc) is an example of paid media

• True

• False