SEM II 1.00 Unit Test

Word, phrase, symbol, or design that identifies and distinguishes a company from others and is granted legal protection through the United States Patent and Trademark Office.

• Trademarks/Service Marks
• Patent
• Copyright
• Certification Mark

What do athletes sometimes hire to help them organize charity tournaments?

• Marketing firms
• Sponsors
• Agents
• Recruiters

The buyer of copyrighted, patented, or trademarked material

• Licensor
• Strike
• Licensee
• Agent

The National Hockey Association has just drafted Ty Hartman. Ty hires Amanda Bingham to help him make sound business decisions, and to negotiate endorsement contracts with well-known companies.  Amanda is Ty's

• Sponsor
• Agent
• Mentor
• Publicist

Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:

• Loss prevention
• Employee strike
• Sponsorship exclusivity
• Trademark infringement

Is an athlete’s ability to renegotiate his/her contract with his/her existing team or with another team.

• Players' Associations
• Lucrative
• Free Agency
• Licensee

The exclusive right granted by a government to an inventor to manufacture, use, or sell an invention or an improvement of a product for a certain number of years. 

• Patent
• Trademark Infringement
• Licensor
• Trademark

When negotiations between a players' union and the owners' organization cannot be reached, the players might vote to determine if they should

• become free agents
• go on strike
• play for international leagues
• ask for fan support

Which of the following presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries:

• Lack of interest by foreign customers
• Cost of foreign monetary exchange
• Uncertainty about government policies
• Language barrier in promotion 

Which of the following is an unacceptable place to use an athlete's or celebrity's identity without his/her permission:

• In a magazine
• On your company's advertisements
• In a book
• On the news