TUTORIAL 7- CREATING VALUE FOR TARGET CUSTOMER

Subaru has decided to only have dealerships in cities with at least 150,000 people. What type of segmentation variable is Subaru applying?

• Behaviouristic

• Demographic

• Psychographic

• Environmental

• Geographic

Consider segmenting the consumer market in terms of occupation, family size and family life cycle. What type of segmentation variable is being applied?

• Behaviouristic

• Demographic

• Geographic

• Psychographic

• Usage

Century 21 Real Estate agency does not consider teenagers to be part of the real estate market because they lack what?

• Money

• Desire

• Interest

• Authority

• Willingness

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

__________are used to divide the total market for their product into smaller, more specific groups.

• Geographic Data

• Customer Survey

• Behavioral Research

• Market Segmentations Methods

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

• Target Market
• Behavioral
• Demographic
• Geographic

The term "Demographics" refers to

• Grouping potential customers based on their beliefs and preferences

• Grouping potential customers based on whether or not they have purchased a product in the past

• Grouping potential customers using statistical data such as age, race and gender

• Grouping potential customers based on where they live

When a business divides its market on the basis of where its customers live is called

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioral segmentation

Segmenting a market based on customers' buying habits is an example of

• demographic segmentation

• psychographic segmentation

• behavioral segmentation

• geographic segmentation