Quantitative Research 1

Typical quantitative data gathering strategies include the following expect____________

• survey

• questionnaire

• essay

Questionnaires often make use of ___________ and rating scales

• checklist

• numbers

• listing

A rating scale is more useful when a behavior needs to be evaluated on a/an _______________.

• accumulation

• continuum

• survey

Questionnaires can be an effective means of measuring the _______________, attitudes, preferences, opinions and, intentions of relatively large numbers of subjects more cheaply and quickly than other methods.

• behaviour

• population

• situation

_________questions structure the answer by only allowing responses which fit into pre-decided categories.

• Rigid

• Opened

• Closed

In a questionnaire, the questions are standardized. All respondents are asked exactly the same questions in the same order. This means a questionnaire can be replicated easily to check for _____________.

• validity

• objectivity

• reliability

A problem with questionnaire is that respondents may lie due to social _______________.

• desirability

• distance

• accountability

The respondent provides information which can be easily converted into quantitative data (e.g., count the number of 'yes' or 'no' answers), allowing _____________ analysis of the responses.

• measurable

• statistical

• quantitative

A _________ study is a practice / small-scale study conducted before the main study. It allows the researcher to try out the study with a few participants so that adjustments can be made before the main study, so saving time and money.

• initial

• pilot

• alpha

Questionnaires can be classified as both, quantitative and qualitative method depending on the nature of ___________.

• questions

• research

• instrument