Promotion as one of the 4 Ps in Marketing

Newspapers, Magazines, Direct Mail, Outdoor Activities (billboards, painted signs), Directories, Transit Advertising, Other Print Media (pens, hats, shirts, etc.), Television, Radio, and Internet are all examples of:

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Write a press release, Write feature articles, Submit captioned photos, Call a press conference, and Seek interviews are all examples of:

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Displays, Premiums- anything of value a customer receives in addition to the good/service purchased, Rebates- a return of part of the purchase price, Samples, and Sweepstakes and Contests are all examples of:

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Closing a sale after advertising, publicity, or sales promos have attracted the customer is

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Magazines, newspapers, TV commercials, etc.

• Public Relations
• Advertising
• Personal Selling
• Direct Marketing

Dress Up purchased a $50 advertisement for the upcoming fashion show program.

• Advertising
• Sales promotion
• Public Relations
• Personal Selling

The sales associate helped you pick out a prom dress.

• Personal Selling
• Sales Promotion
• Advertising
• Direct Marketing

When the sponsor of a paid message is identified 

• Sales Promotion
• Advertising
• Personal Selling
• Direct Marketing

What are four options that can be used in a promotional mix?

• product, place, price, promotion
• advertising, publicity, sales promotion, personal selling
• newspaper, magazines, direct mail, directories
• headline, illustration, price, copy

Any form of communication a business or organization used to inform, remind, or persuade is called...

• Promotion
• Reminding
• Prosecution
• Employment