Marketing management

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

• Sunita

• Suman

• Both

• None

Needs of _________ are being focused in Marketing.

• Customer

• producer

• Retailer

• wholesaler

Which concept of marketing emphasis on availability and affordability of the product –

• selling

• production

• product

• marketing

This marketing concept focuses on persuading and convincing customers to buy the Products-

• production

• product

• selling

• marketing

______ refers to classifying the product into different groups with same characteristics.

• grading

• branding

• packaging

• labeling

Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.

• packaging

• branding

• labeling

• none of the above

Name the part of brand which can’t be spoken but can be recognized.

Which among the following is not an element of marketing mix –

• Product

• Price

• Place

• Advertising

Magazines and pastries are examples of ____________ products.

• a) Convenience

• b) Shopping

• c) Specialty

• d) All the above

Which of the following products consume maximum time and effort to purchase –

• Convenience

• Shopping

• Specialty

• All the above