Review Part 1 Marketing Mix and Branding Design
Authored by Cheriece White
Life Skills, Computers, Other
8th - 12th Grade
CCSS covered
Used 41+ times
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29 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What company is this?
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
If you see this symbol you will be doing what?
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
McDonald's is an example of a trade name.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a primary reason that businesses use brands:
To identify their products
To charge high prices
To increase materialism
To reduce expenses
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
A brand ....................................
Select 2
is a symbol/picture by which a business in known.
is a name/phrase by which a business in known.
is a feeling by which a business in known.
is a desire by which a business in known.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer that purchases “name brands” expect a certain level of ________________.
groupons
fame
discounts
quality
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A product that does not carry a company identity.
generic brand
name brand brand
brand extension
brand identity
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