Review Part 1 Marketing Mix and Branding Design

What company is this?

• Home Goods
• Target
• Best Buy
• Marshalls

If you see this symbol you will be doing what?

• Drinking a pop
• Drinking a latte
• Eating a snack
• Buying some clothes

McDonald's is an example of a trade name.

• True

• False

Which of the following is a primary reason that businesses use brands:

• To identify their products

• To charge high prices

• To increase materialism

• To reduce expenses

A brand ....................................

Select 2

• is a symbol/picture by which a business in known.

• is a name/phrase by which a business in known.

• is a feeling by which a business in known.

• is a desire by which a business in known.

A customer that purchases “name brands” expect a certain level of ________________.

• groupons

• fame

• discounts

• quality

A product that does not carry a company identity.

• generic brand

• name brand brand

• brand extension

• brand identity

A trade name includes the full name of the business in the brand/logo.

• True

• False

This picture is an example of a

• Logo System

• Word Mark Logo

• Pictorial Logo

• Abstract Iconography

This picture is an example of a

• Logo System

• Word Mark Logo

• Pictorial Logo

• Abstract Iconography