Promotion & Advertising

Non-personal promotion which promotes, ideas, goods, or services by using a variety of media.

• Incentives

• Storefront

• Advertising

• Sales Promotion

This includes advertising in newspapers, magazines, direct mail, signs, and billboards.

• Direct Marketing

• Social Media

• Specialty Media

• Print Media

Represents all marketing activities that are directed at businesses or retail customers to boost sales.

• Direct Marketing

• Sales Promotion

• Specialty Media

• Consumer Promotions

Public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media

• Trade promotions

• Public relations

• Publicity

• Press kit

This is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.

• Advertising

• Personal Selling

• Promotion

• Public Relations

Several disadvantages of advertising on television are that there are high costs to prepare and run ads, short exposure time and it's difficult to convey complex information.

• True

• False

Advantages to advertising on the Internet are that there are video and audio capabilities, animation can capture attention, ads can be interactive and link back to the advertiser.

• True

• False

Advantages of using direct mail advertising include being able to select your target audience and that your advertisement can contain complex information and personalized messages.

• True

• False

A combination of different advertising strategies

that allows you to achieve specific goals for your product.

• Product Mix

• Promotional Mix

• 4 P's Mix

• Strategy Mix

What are the 5 different elements of the promotional mix?

• Advertising, Public Relations, Direct Marketing, Personal Selling, Sales

• TV ads, Newspaper, Radio, Internet, Brochures

• 5 P's

• Marketing Mix