Chapter 12: Marketing Mix (Product & Price)

Four marketing decisions needed for the effective marketing of a product is called ....

(answer can me more than 1)

• marketing mix

• 4Ps

• Marketing affectiveness

• marketing elasticity

Goods and services produced to satisfy customer needs and wants (?)

• product

• brand

• marketing mix

• none of these options

An identity or symbol that distinguish a product from competitors' product (?)

• brand

• brand image

• product

• product elasticity

Which of the following are the costs of new product development?

• no guarantee it would be a success

• expensive market research

• large capital expenditure might occur

• competitive advantage

Which of the following are benefits of new product development?

• increase potential sales

• it might help the business to survive when the market has changed

• more finance would be needed

• dis-economies of scale

General impression of a produce held by consumers (?)

• brand image

• brand

• product

• customer loyalty

Which of the following are the roles of packaging?

• protection to the product

• provide information about the product

• help consumers recognise the product

• to keep the product fresh

Pattern of sales of a product (?)

• Product life cycle

• Business life cycle

• Product elasticity

• none of these options

- sales are low

- product might be making a lost

- huge advertising cost

These are characteristics of which stage in the Product Life Cycle?

• Growth

• Introduction

• Maturity

• Saturation

- Sales stop growing

- most profitable stage

- threat of declining might occur

This stage is called ..... in the Product Life Cycle.

• Introduction

• Saturation

• Growth

• Maturity