BBRM Quiz 1

Select the non store retail channels

• Vending machine

• Internet

• Catalog

• Direct response tv

Which of the followings is/are FALSE?

• Internet channel has the potential to offer greater selection of products

• The greatest benefits of internet channel is it can offers to customers the opportunity to use all five sense

• Store channel can reduce perceived risk and increase customer's confidence

• Catalog channel provides safety and convenience benefits to customers

.. Is the way retailer sell and delivery merchandise and services to its customers.

Choose the CORRECT answer about multichannel retailing

• A critical decision facing by multichannel retailers is the degree to which they should integrate the operations of the channel

• It involves using more than one channel to enhance the customer satisfaction experience.

• The major advantages of a mobile channel, compared to a computer based Internet channel is the mobile device's smaller screen and slower download speeds.

• Multichannel retailing exploit the synergies between channels

"they enable retailers to provide customers with more personalised information about products and services"

This statement is referring to..

• Catalog channel

• Store channel

• Direct selling channel

• Internet channel

".. Is a channel in which customers watch a tv network with programs that demonstrate merchandise and the place orders for that merchandise, usually by telephone or via Internet "

• Television home shopping channel

• Direct response tv channel

• Direct selling channel

• Internet retailing channel

Mobile channel also known as

• Mobile retailing

• Mobile commerce

• M-commerce

• None of the above

"Due to the channel interactive in nature, the most significant potential benefit of the channel is its ability to economically personalize merchandise offerings and information for each customer".

This statement is the advantage of..

• Store channel

• Vending machines channel

• Internet channel

• Direct response tv channel

Retailers and mall managers use background music, visual displays, scents and demonstrations in stores and malls to create a carnival-like, stimulating experience for their customers. This is the examples of how retailers stimulate the __________needs

List down the stages in the buying process