Holistic Marketing
Quiz
•
Business
•
University
•
Practice Problem
•
Hard
Narwastu Unsika
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15 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Marketing Concept Evolution diawali dengan Production Concept lalu berlanjut dengan
Product- Marketing-Sales - Holistic Marketing
Sales- Product- Marketing- Holistic Marketing
Holistic Marketing- Sales- Product- Marketing
Product- Sales- Marketing- Holistic Marketing
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Sales berorientasi short-term sedangkan marketing berorientasi long-term .
Salah
Benar
Bisa benar bisa salah
Tergantung business environment nya
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Pada sales, teknologi dikembangkan untuk mengurangi ongkos produksi, sedangkan pada marketing, teknologi dikembangkan untuk .....
Promosi
Akuisisi
Inovasi
Market share
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Fenomena yang disebut marketing myopia, pemasar seperti ..
strategist
memakai kacamata kuda dan merasa lebih tahu apa yang baik untuk customer-nya
melakukan riset terhadap perilaku customer
orang sales yang lincah kemana-mana
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Munculnya istilah Marketing Research & Customer Survey terjadi pada jaman marketing berkonsep
Product
Production
Marketing
Holistic Marketing
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Faktor yang dianalisa dalam PEST Analysis adalah
Political Economic Sociocultural Technological
Political Environment Sociocultural Technological
Political Economic System Technological
Perspective Economic Sociocultural Technological
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Tidak termasuk sebagai trend marketing dari sisi customer adalah
Closed to open
Exclusive to inclusive
Individual to social
Vertical to horizontal
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