Introduction to MICE Industry

Intended to host many small or large functions simultaneously, while keeping each one private and independent.

• Hotels and Resorts

• Convention Center

• Multi Purpose Facilities

• Sports Facilities

In destination selection, they are the firm or individuals who provide exposition management and exhibitors with goods, services, physical environment, exhibit floors and other related elements.

• Venue Selection Organizers

• Professional Conference Organizers

• Professional Exhibition Organizers

• Service Providers Selection

What are the seven general criteria when choosing service providers?

• Available Resources, Personal Past Experiences, Referrals, Technology, Availability, Cost, Professional Affiliation

• Venue Requirement, Available Resources, Personal Past Experiences, Referrals, Availability, Cost, Professional Affiliation

• Available Resources, Personal Past Experiences, Referrals,Site Familiarity , Availability, Cost, Professional Affiliation

• Available Resources, Personal Past Experiences, Referrals, Human Resources, Availability, Cost, Professional Affiliation

These are non-routine events or occasions that are not normal activities, have various objectives and can be organized for several purposes .

• Meeting

• Special Events

• Press Conference

• Congress

A characteristic of special event held for entertainment purposes involving recreational activities can be organized in both commercial non-commercial form.

• Organization Events

• Personal Events

• Cultural Events

• Leisure Events

Special Event characteristics that is associated with: Ceremony Tradition, Art, Religious Aspects, Culture Confirmation

• Leisure Events

• Cultural Events

• Personal Events

• Organization Event

Characteristic of Special Events where in attendees are part of the organization, within the same industry.

• Cultural Events

• Personal Event

• Organization Event

• Leisure Event

This is the estimation of total attendees and management of resources.

• Event Planning

• Operational Planning

• Financial Planning

• Marketing Planning

The key tool for this role is to look for attendees. Two Issues to cope are: Marketing budget & Timing.

• Financial Planning

• Operational Planning

• Marketing Planning

• Event Planning

This is all about planning, designing and controlling movement of all the resources to the area where required in event preparation and operation.

• Human Resource Function

• Logistic & Supply Function

• Event Evaluation

• Financial Planning