Roland Barthes' Semiotic Theory

Semiotics is the study of...?

• Symbols
• Signs
• Language
• Narrative

Who describes three categories of sign? Symbolic, Iconic, & Indexical. 

• Charles Peirce
• Roland Barthes
• Tzvetan Todorov
• Ferdinand de Saussure

Denotation is the meaning arising from the sign.

• True

• False

What is the third order of signification according to Barthes?

• Connotation
• Myth
• Denotation
• Sign

What type of sign looks like what it is representing?

• Index
• Icon
• Arbitrary
• Symbol

What type of sign is the English language the most basic example of?

• Iconic
• Indexical
• Arbitrary
• Myth

What is the term given to the system used to create meaning? It is important that they are shared and agreed upon. 

• Sign
• Code
• Signifier
• Theory

Who 'decodes' a text?

• Audience
• Director
• Writer
• Artist

Love, beauty, romance, power are connotations of what?

• Blood
• A Tree
• A Red Rose
• The Colour Pink

Which of the following 'codes' is not frequently used in print media?

• Framing
• Camera Movement
• Camera Positioning
• Typographical