TOURISM MARKETING

Which of the following statement is incorret?

• Visitors referred to as all travellers

• Tourists are those who stay overnight

• Same-day Visitors, arrive and depart on the same day

• Excursionists are those who stay overnight

______________ involves visitors who travel and stay in countries other than that of their normal place of residence.

• International tourism

• Domestic tourism

_______________ involves visitors who travel and stay overnight within the boundaries of their own country.

• International tourism

• Domestic tourism

_______________ relate to the achievement of profits and other organisational goals result from customer satisfaction, involve a positive, outward looking, innovative and competitive attitude towards the conduct of exchange transaction.

• Production orientation

• Marketing orientation

• Product orientation

• Sales orientation

_______________ focus on production capacity, quality and cost controls, finance for increasing production and maintaining the efficiency of profitability.

• Sales orientation

• Product orientation

• Production orientation

• Marketing orientation

__________________ focus to secure sales, Increase expenditure on advertising and distribution channels

such as sales promotion, or price discounting.

• Sales orientation

• Product orientation

• Production orientation

• Marketing orientation

Below are correct statement for services characteristics, except:

• Services unlike goods are performances.

• Buying services does offer ownership (intangibility).

• In most cases services cannot be held and can perform on a once only basis (perishability).

• Services are typically produced & consumed at the same time, with guests/customers participation in the process.

____________________ switches the emphasis from the recruitment of new customers to the retention and recovery of existing ones.

• Information search

• Relationship marketing

• Evaluation of alternatives

• Choice of purchase

Which of the following is the first step of the consumer decision making process?

• Information searching

• Alternative evaluation

• Need identification

• Purchase decision

Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?

• Alternative evaluation

• Post-purchase evaluation

• Information searching

• Need identification