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Consumer Behavior

Authored by Umes Shrestha

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University

Used 259+ times

Consumer Behavior
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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The categories of age, ethnicity, and income all fall under the rubric of :

Psychographics

Benefit segmentation

Demographics

Personal traits

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumers are at different levels on the hierarchy of needs.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Reasons to purchase based on feelings, beliefs, or attitudes are:

Rational motives

Hedonic motives

Patronage motives

Ethical motives

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Personality is the way a person lives as reflected by material goods, activities, and relationships.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which part of the buyer decision is most closely aligned with the Maslow's hierarchy?

Purchase decision

Evaluation of alternatives

Need recognition

Post-purchase behavior

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The consumer decision making process begins when consumers:

Recognize a need

Identify possible solutions

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If you shop in the same store time after time, your motivation for choosing the store is:

Loyalty buying motives

Rational buying motives

Emotional buying motives

Routine buying motives

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