Consumer Behavior

The categories of age, ethnicity, and income all fall under the rubric of :

• Psychographics

• Benefit segmentation

• Demographics

• Personal traits

Consumers are at different levels on the hierarchy of needs.

• True

• False

Reasons to purchase based on feelings, beliefs, or attitudes are:

• Rational motives

• Hedonic motives

• Patronage motives

• Ethical motives

Personality is the way a person lives as reflected by material goods, activities, and relationships.

• True

• False

Which part of the buyer decision is most closely aligned with the Maslow's hierarchy?

• Purchase decision

• Evaluation of alternatives

• Need recognition

• Post-purchase behavior

The consumer decision making process begins when consumers:

• Recognize a need

• Identify possible solutions

If you shop in the same store time after time, your motivation for choosing the store is:

• Loyalty buying motives

• Rational buying motives

• Emotional buying motives

• Routine buying motives

Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour

• waiting for advice

• information search

• enjoying the product

• all the above

A process by which a person selects, organizes and interprets the sensations received by the five senses is called

• Perception

• Sensation

• Interpretation

• Opinion

________________________ is a frame of mind developed from a person's values, beliefs, and feelings.

• Attitude

• Lifestyle

• Self-concept

• Culture