Buyer Persona, KeyWords & Display Advertising

What is a User Persona?

• a semi-facetious character based on your current (or ideal) customer.

• a semi-retired character based on your current (or ideal) customer.

• a semi-fictional character based on your current (or ideal) customer.

• a semi-factual character based on your current (or ideal) customer.

Why we need User Persona?

• They helps us to save money

• They help uncover the different ways people search for, buy, and use products

• They help us to visualise the future

• They help us to plan our marketing budget

Which is NOT required to build a Buyer Persona

• Motivation

• Past Experience

• Skills

• Hidden Secrets

Keyword research is the process by which you research popular search terms people type into search engines like Google or Baidu, and include them strategically in your content.

• False

• True

Which of the above is NOT a type of keyword

• Long-Tail

• Middle Tail

• Fat Tail

• Short Tail

Niche keywords have considerable search volume

• True

• False

Long-Tail keywords are extremely rare terms

• True

• False

In Display Advertising, the Adwords is previously known as the keyword in SEO

• True

• False

The most common ad on YouTube is those ads which stays for a minimum of (a)   seconds

Which of these is NOT a keyword tool?

• answerthepublic.com

• keywordtool.io

• Google Trend

• Hootsuitete