Marketing Psychology 1 - Primitive Brain

What are the Acute Stress Responses from your Primitive Brain? (tick all that apply)

• Freeze

• Fight

• Fall

• Flight

• Funny

Which one of these options isn't a Primitive Brain trigger

• Self-Centred

• Contrast

• Tangible Input

• Intellectual Stimulation

• Emotions

What is an example of Diagnosing Pain? (choose one)

• Describe how much your company lost in the stock market

• Describe your customer's financial struggle (eg drop in income due to Covid-19)

• Describe your advantage compared to your competitor

• Describe how your product works

How do you Differentiate Your Claim? (tick all that apply)

• Talk about your price advantage

• Talk about the originality of your product

• Talk about the recommendations from experts

• Talk about your founder's fascinating story

How do you Demonstrate Gain? Choose the correct answer.

• Highlight the colours available for your product

• Demonstrate how your product works

• Describe your company's financial growth

• Develop your company brand story

What are the different ways to Deliver to the Old Brain? (tick all that apply)

• Use Big Picture (lBefore and After)

• Put in Proofs of Gain

• Put in a Cost-Benefit Analysis

• Overcome Objections with Counter Objections