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Identify and Meet a Market Need

Authored by Karrie Bowman

Life Skills, Business

10th - 12th Grade

Identify and Meet a Market Need
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19 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Description of the characteristics of the person or company that is likely to purchase a product or service

Target Market

Customers

Demographics

Customer Profile

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data that describe a group of people in terms of their age, family size, ethnicity, gender, profession

Customers

Demographics

Psychographics

Target Market

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The individuals or companies interested in a particular product or service and are willing to pay for it

Demographics

Customer Profile

Customers

Target Market

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle

Target Market

Customers

Demographics

Psychographics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The people who buy the products and services companies offer

Customers

Customer Profile

Target Market

Demographics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data found in already published sources

Market Segments

Market Research

Secondary Data

Primary Data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Groups of customers that share common characteristics

Market Segments

Market Research

Primary Data

Focus Group

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