What is a target market?

a clear picture of their target market

a group that is identified for a specific marketing program

Promotional advertising is

when the goal is to increase sales

tries to create a favorable image for a company and foster goodwill in the marketplace

Institutional advertising

tires to create a favorable image for a company and foster good will in the marketplace.

Print media includes:

advertising in newspapers, magazines, direct mail, signs, and billboards

can be found on public transportation

What are some things included on your resume?

Your name, address, and contact information

what you plan on doing when you graduated

Deciding what product is best for the consumer

What you know about high participation level?

service cannot be created without customer, active participation

provide needed information and instruction

the customer have to make some personal effort

Which are the objective of service process redesign?

reduce number of service failures

Which effort are typically involved in service process redesign?

eliminating non-value-adding steps

levels of customers participation

Which is not the advantages of blueprinting?

Identify key activities in creating.

Identify potential fail points.

Distinguish between "frontstage" and "backstage".

Which of the following is not a reason businesses use marketing research?

deciding how many staff to hire to manufacture the goods

identifying market oportunities

Which of a following is NOT a reason businesses conduct marketing research?

Identify marketing opportunities

A place where buyers and sellers meet to trade products

A place where businesses promote their product/service

Why do businesses conduct market research?

To help identify gaps in the market and business opportunities.

So they can share their findings with competitors

Why is market research useful to a business?

Helps to identify and satisfy customer needs

So a business knows how much to spend on adverts

In order to make the business look good

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Marketing

Authored by Narwastu Unsika

Social Studies

University

CCSS covered

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128 questions

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MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is marketing?

The four basic marketing strategies, called the four Ps: product, place, price, and promotion

the process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a good?

Tangible items that have monetary value and satisfy your needs and wants

Intangible items that have monetary value and satisfy your needs and wants

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a service?

Tangible items that have monetary value and satisfy your needs and wants

Intangible items that have monetary value and satisfy your needs and wants

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a marketing concept?

Understanding the economic principles and concepts that are basic to marketing

Idea that a business should strive to satisfy customer's needs and wants while generating a profit for the firm

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a market?

All people who share similar needs and wants and who have the ability to purchase a given product

the process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define utility:

the attributes of a product or service that make it capable of satisfying consumers' wants and needs

understanding concepts, strategies, and systems needed to interact effectively with others

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A consumer market consists of consumers who purchase goods and services for personal use.

False

True

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Marketing

What is marketing?

What is a good?

What is a service?

What is a marketing concept?

What is a market?

Define utility:

A consumer market consists of consumers who purchase goods and services for personal use.

Industrial market is that includes all businesses that buy products for use in their operations

A companies market share is its percentage of the total sales volume generated by all companies that compete in a given market.

What is a target market?

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