Public Relations

What is an example of Public Relations?

• Sponsorin Cultural Events

• Awarding Scholarships to Local High Schools

• Donating Equipment for Public Use

• All of the above

What is Public Relations?

Characteristics of PR are...

• Keep the business in the spotlight

• Design an advertising campaign

• Strengthen Credibility & Enhance the businesses image

• Control the information released

Provide three reasons as to why PR is so important

There are ___ steps in an effective PR Campaign

• 4

• 6

• 3

• 5

SMART Goals in PR are...

• Specific, Measurable, Achievable, Relatable, Targeted

• Specific, Maintainable, Attainable, Realistic, Timely

• Specific, Measurable, Achievable, Realistic, Targeted

• Silly, Miraculous, Ambitious, Realistic, Too good to be true

Provide Three common PR strategies

In a crisis, PR are responsible to ensure an organisation are:

• In control of the situation

• Having a legitimate interest in the matter

• Expose all details of the incident

• Sensitive to the concern of the public

Communications by the PR team must be:

• Genuine and Truthful

• Emotional and Powerful

• Compassionate and Empathetic

• Constant and Refined

TV and radio interviews can:

• Reach a large audience

• Be Risky

• Personalise Messages

• All of the above