Market Entry Strategies

Market Entry Strategies

University

10 Qs

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Market Entry Strategies

Market Entry Strategies

Assessment

Quiz

Specialty

University

Practice Problem

Medium

Created by

Ma. Vázquez

Used 68+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This is an example of:

Strategic alliance

Joint venture

Licensing

Greenfield operations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following is not considered as an advantage of using Licensing as entry mode?

Quick, easy entry into foreign markets

Lower capital requirements

Low risk, since you enter with an established product

A licensee can become the licensor's competitor

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

A ___________ is a type of market entry strategy that a party acquires to allow them to have access to a business's proprietary knowledge, processes, and trademarks in order to allow the party to sell a product or provide a service under the business's name.

License

Manufacturing contract

Franchise

Direct Investment

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Joint Venture refers to that kind of business which is formed when two businesses combine together and meet their different skill set to achieve a common business objective

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This is an example of:

Manufacturing contract

Licensing

Greenfield operations

Direct Export

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Direct exports eliminate the export companies and most intermediaries, allowing for direct marketing and maximum profit.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following is not considered as an important factor in Direct Export?

Company's size and marketing ability

previous exporting experience

business conditions in chosen markets

intermediaries conditions

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