Market Entry Strategies

This is an example of:

• Strategic alliance

• Joint venture

• Licensing

• Greenfield operations

Which of the following is not considered as an advantage of using Licensing as entry mode?

• Quick, easy entry into foreign markets

• Lower capital requirements

• Low risk, since you enter with an established product

• A licensee can become the licensor's competitor

A ___________ is a type of market entry strategy that a party acquires to allow them to have access to a business's proprietary knowledge, processes, and trademarks in order to allow the party to sell a product or provide a service under the business's name.

• License

• Manufacturing contract

• Franchise

• Direct Investment

Joint Venture refers to that kind of business which is formed when two businesses combine together and meet their different skill set to achieve a common business objective

• True

• False

This is an example of:

• Manufacturing contract

• Licensing

• Greenfield operations

• Direct Export

Direct exports eliminate the export companies and most intermediaries, allowing for direct marketing and maximum profit.

• True

• False

Which of the following is not considered as an important factor in Direct Export?

• Company's size and marketing ability

• previous exporting experience

• business conditions in chosen markets

• intermediaries conditions

Under an intellectual property licensing agreement you retain ownership of your patent, copyright, or trademark, but you give another party permission to use some or all of your intellectual property rights for a specific amount of time for a fee or royalty.

• True

• False

A____________is an investment in the form of a controlling ownership in a business in one country by an entity based in another country.

• foreign direct investment

• Manufacturing contract

• License

• Franchise

A_______ is an agreement that unites two existing companies into one new company

• Acquisition

• Merger

• Contract Manufacturing

• Direct Investment