Data Analysis Definitions

Used to collect opinions and/or information

• survey

• bias

• ethics

• use of language

When the question shows a preference for a specific response/product

• survey

• bias

• use of language

• ethics

Is the question being presented in such a way that people understand what is being asked?

• bias

• ethics

• cultural sensitivity

• use of language

Involves judgement of right or wrong

• time and timing

• privacy

• ethics

• cultural sensitivity

Does the cost of the study outweigh the benefits?

• bias

• cost

• time and timing

• survey

Does the time the data were collected influence the results?

• ethics

• use of language

• cost

• time and timing

Is the timing of the survey appropriate

• cultural sensitivity

• bias

• time and timing

• use of language

Do people have the right to refuse to answer? Are the responses kept confidential?

• privacy

• bias

• cultural sensitivity

• ethics

Might the question offend people from different cultural groups?

• ethics

• bias

• privacy

• cultural sensitivity

Which term talks about all the individuals being studied?

• population

• sample

• survey