Bloc2 - Chap7
University
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Bloc2 - Chap7
Quiz
•
Specialty
•
University
•
Hard
Annie Poyer
Used 3+ times
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le marchandisage ne concerne que l’organisation du magasin
Vrai
Faux
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
On dit que les clients ont un comportement dextrogyre car ils ont tendance à se déplacer :
vers la droite
vers la gauche
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Plus le COS est élevé :
plus le point de vente est aéré
moins le point de vente est aéré
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Dans la zone froide, on retrouve les achats :
listés.
impulsifs.
à forte valeur ajoutée
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Le marchandisage de séduction consiste à :
déclencher l’achat d’impulsion.
créer une ambiance agréable.
gérer plus facilement les stocks.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L’expérience client est au cœur de la théâtralisation du point de vente.
Vrai
Faux
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les facteurs d’ambiance d’un point de vente ne reposent que sur le marketing sensoriel.
Vrai
Faux
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