Quick Marketing Mix Check

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

What is a disadvantage of Television advertising?

• It reaches a wide audience
• You can differentiate different target markets
• It is expensive

Demand-based pricing is determined 

• by using the wholesale cost of an item as the basis for the priced charged
• by what competitors are charging for the same good
• by how much the consumer is willing to pay for a product or service

Personal contact with the customers is a form of 

• telemarketing
• personal selling

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

• promotional mix
• telemarketing
• personal selling
• sales promotion

All of the following are low cost advertising methods EXCEPT

• word of mouth
• business cards
• flyers
• tv commercials

What are certificates that entitle customers to cash discounts on goods or services?

• take-aways
• traffic builders
• premiums
• coupon

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 

• presentation
• product
• place
• promotion

What does target market mean?

• the market that your product is in
• the consumers you want to buy your product
• those consumers who haven't bought your product
• the markets overseas

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 

• Geographic segmentation
• Benefit segmentation
• Occasion segmentation
• Demographic segmentation