Media Audiences

What is the correct term for dividing audiences into smaller groups?

• Segregation

• Segmentation

• Compartmentalising

• Division

Which theory says that audiences take in everything they see in the media, without much thought or choice?

• Uses and Gratifications

• Hypodermic Needle Theory

• Two Step Flow

• Reception Theory

Hypodermic Needle Theory is a type of..?

• Active audience theory

• Reception theory

• Passive audience theory

Who created Reception Theory- the idea that audiences respond differently to the media depending on their experiences?

• Stuart Hall

• Blumler & Katz

• Joseph Campbell

• Tsvetan Todorov

This means categorising audiences based on their personality

• Psychology

• Demographics

• Psychographics

• Two-step flow

Which word means 'the meaning given to a media message by the person who made it'

• Encoding

• Decoding

• Connoting

According to the Uses and Gratification Theory, an audience that watches soap operas because they like empathising with the characters, is responding as a result of...

• Information and Education

• Social interaction

• Personal identity

What is a 'polysemic' sign or message?

• One that has many possible meanings

• One that makes no sense

• One that has only one clear meaning

What is a subject specific lexis?

• Words or phrases that are deliberately obscure in order to persuade an audience to find out more

• Words or phrases that appeal to a target audience, but may not be understood by people outside of this audience

• Words or phrases that appeal to as wide an audience as possible

Which of these is an example of a media text using a subject specific lexis?

• A tabloid newspaper using terms like 'boffin', stunner' and 'love rat'

• A lifestyle magazine using terms like 'bling', 'celeb' and 'exclusive'

• A computer game magazine using terms like 'boss', 'twinking' and 'nerf'